The MOST IMPORTANT part of the process! To write GREAT copy, three things need to happen: 1) We need to understand your voice; 2) We need to understand your content;
3) We need to get inside the mind of your buyer and figure out what needs to be communicated
for them to make a buying decision. This happens during the research process and can look a little different for each client. Sometimes that looks like us sending you a list of questions and having
you voice record the answers to share with us. Sometimes that looks like us watching your videos, program, or product to get an understanding of your content and material. Sometimes that looks
like us creating a survey to send to your audience so we can truly understand them, their needs, wants, and desires, and what’s going to inspire them to buy. Sometimes we only need to do one of these things. Sometimes all three. It really just depends, and we figure it out together.